Listening to consumers

While scientific evidence is essential to lend credibility and support to health messages, at BENEO-Orafti, we firmly believe that an in-depth understanding of what consumers want, lies at the every convincing product concept.

BENEO-Orafti has listened carefully to consumers by conducting extensive market research in 14 countries, which has clearly shown that consumers actively seek out products that give them a sense of well-being.  And a healthy, well-functioning digestive system makes them feel good.

The results of the research can be encapsulated in a pyramid.  At the apex of the pyramid is the sense of feeling good.  This comes about because of a healthier digestive system, which can be attributed to Orafti^®.  The base of the pyramid is the origin of Orafti^®. It natural source reassures consumers that it is a product they can trust.

The people who took part in the research said they would like to be able to buy Orafti^® enhanced dairy products, bread, breadkfast cereals, pasta, spreads and other everyday foods.

Incorporating Orafti^® ingredients into conventional and functional foods allows the food industry to create products with a FeelGood factor which can help contribute to an overall sense of well-being. 

With our unique combination of scientific support and consumer insight, we canwork with manufacturers to transform all these benefits into appealing products that catch the consumer's imagination.